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Embedded finance could move beyond early adopters to become the default model across retail, healthcare and education. Non-financial brands may offer sophisticated banking products seamlessly integrated into customer journeys while other sectors begin the embedded finance journey.

Traditional banks might increasingly operate as infrastructure providers rather than customerfacing entities. Regulatory frameworks could evolve to address blurred lines between financial and non-financial services. Perhaps consumers will expect invisible, contextual financial services with personalised analytics powered by AI with immediate availability. fintechmagazine. com 53