SAM BRIDGES-SPARKES
FINTECH STRATEGIES
At FinTech LIVE London 2025, industry leaders explored how AI is transforming financial services. In the AI in FinTech Forum at FinTech LIVE London 2025, Sam Bridges-Sparkes, Head of BI Analytics and Strategy at Shawbrook Bank, joined Susanne Chishti, Chair and Founder of FinTech Circle, Babatunde Akinkugbe, Investments and Technology Director at Lloyd’ s Banking Group and Mark Watson, CTO at ComplyAdvantage, to discuss the opportunities and challenges of AI adoption.
The panel examined the shift from hype to reality, addressed critical questions around risk management and governance and debated whether we’ re witnessing an augmentation of human capability or the beginning of wholesale workforce transformation.
SAM BRIDGES-SPARKES
TITLE: HEAD OF BI ANALYTICS AND STRATEGY
COMPANY: SHAWBROOK BANK INDUSTRY: BANKING LOCATION: UK
Sam leads business intelligence, analytics and commercial strategy at Shawbrook Bank, a mid-sized specialist lender, focusing on data-driven AI implementation and strategic partnerships.
86 December 2025