ASIA
CLICK TO WATCH : ‘ THE EMERGING RISK – GENERALI GROUP ’ 109 flexible and adaptable so we can meet the needs of our clients in a timely manner ,” adds Seach .
At GC & C , digital tools involve data consolidation , business enablement , customer service and business management . When it came to data , Seach says that the company “ recognised it had an enormous amount of data available to it ” as a multinational insurer but that it wasn ’ t effectively “ leveraging this to its full potential ”. To promote data consolidation and portfolio analytics , the business rolled out a Corporate Data Warehouse at a global level . Generali is also using a customer relationship management ( CRM ) tool from Microsoft Dynamics which allows it to manage and maintain customer relationships , track engagements and sales , and deliver actionable data . Because Generali also provides loss prevention and risk engineering services to its customers , it has also utilised Maximo by IBM to make the related reports , actions and results electronically available .
But data consolidation is only the start . With its digitally-savvy mindset , Generali also plans to enable the
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