SANTANDER
136 capabilities and more . “ Machine learning is a technology we ’ re exploring with some gusto at Santander ,” says Hayes . “ So far , it ’ s been important from an operational efficiency perspective . It ’ s going to change the way we work , the way we think , the decisions we go through , the speed at which we interact with our customers and the offering we can give them – but to embed machine learning we need to make sure it ’ s built with great data engineering to sit behind it .”
Pearson adds : “ Establishing our big data ecosystem is key to us . We ’ re still early on in our journey of AI and machine
learning . Now we have that core data platform , that ’ s going to allow us to explore these new technologies increasingly as we go forward .”
Hayes , Pearson and the Santander community all keep a finger on the pulse of new developments in the evolving industry , with Open Banking set to take centre stage . “ That changes the game for us ,” says Hayes . “ Data is an asset and this allows competitors to build on assets we ’ ve got – when you then throw in the capability to build AI or run machine learning algorithms , the opportunity through technology is massive .”
CLICK TO WATCH : ‘ DAVID HAYES , HEAD OF DATA AT SANTANDER UK TALKS CHANGE CULTURE MANAGEMENT ’ FEBRUARY 2019