COMPLEX REGULATIONS
ADYEN
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“ Thirdly , we are seeing something contradictory , which is more fragmentation ,” he continues .
“ Whilst the world is getting smaller at one end , local initiatives offering new ways to pay are continuing to pop up . Today , I ’ m based in Sweden and , for instance , have four or five payment methods that we have to integrate at Adyen instead of our customers having to do this .
“ After working a bit more closely with Adyen I found the company was really something extraordinary ”
— JUSSI LINDBERG Senior Vice President of Business Development , Northern Europe
Adyen have partnered with streaming giants such as Spotify
“ New regulations are also coming up so the world is still fragmented , making it important for us to be a partner where we have control and give the best advice to our customers and partners .”
COMPLEX REGULATIONS
Building a new , state-of-the-art infrastructure , any type of transaction placed through Adyen ’ s platform is highly secure , but unusually , is not sent to a third party . Instead , the business sends this directly to the required payment method and receives an immediate response back . Through this , Adyen has gained improved authorisation rates against its competitors .
“ We can also process payments in store on the same , single platform . From a technical standpoint , our solution is quite complex but we ’ re making it easy on the customer and partner side ,” explains Lindberg .
Additionally , with General Data Protection Regulations ( GDPR ) coming into force across Europe , Lindberg explains that whilst the company is fully up and running and is set to adhere to the vast changes to traditional regulatory requirements , the business will remain challenged .
FEBRUARY 2019