LEADERSHIP

— Smita Gupta , Senior Director , Regional Marketing , APAC , Finastra

38 customer experience , by getting them better insights .”

To this end , more and more banks are deploying chatbots for elements like retail banking and investment advisory and Finastra aims to be at the forefront of this AI revolution . “ We are deeply engaged in advancing the use of AI in financial services ,” Gupta emphasises . “ Our Detect solution uses AI to catch ‘ fat finger ’ trades before they are processed in the capital markets space . From the retail banking and payments perspective , as AI gathers more pace in terms of augmenting the human workforce in the industry , you will see customers receive 24 / 7 assistance ; there ’ s going to be instant gratification and convenience in a faster , more intuitive way .” Keeping the customer experience at the forefront , Finastra regularly organises customer advisory boards and Chief Product and Technology Officer Eli Rosner often meets with clients to gain an understanding of their experience , as well as

FEBRUARY 2019