FinTech Magazine February 2019 | Page 66

How do you believe that smaller financial companies should build trust of AI with their customers – is this harder to do than for a major bank with a loyal existing customer base ?
ARTIFICIAL INTELLIGENCE
66 effects of potential changes in business strategies ) with increased accuracy , better manage risk and adherence to compliance and regulatory requirements in an increasingly complex landscape , and empower customers to make smarter , data-driven decisions .
Leveraging the benefits and power of AI is a necessary choice for organisations in the financial industry , as our research finds that organisations already on the AI journey are outperforming others by up to 5 % on factors like productivity , performance and business outcomes . This is a huge positive impact for any organisation ’ s bottom line , especially in the financial industry in what is quickly becoming one of the world ’ s most complex and competitive landscapes .
Over the next two years customers , will continue to have more choices and will become increasingly attuned to their power over their financial decisions . It will be crucial for organisations to start harnessing the power of AI to innovate and evolve , especially as AI will become more embedded in our core systems . It will be only those that continuously and fully embrace AI that will be able

“Within financial services , 61 % of the industry is already either currently using AI or plan to adopt AI applications within the next 12 months ”

— Kate Rosenshine , Cloud Solution Architect Manager of Data and AI , Microsoft
to bring truly innovative experiences to their customers and employees .
How do you believe that smaller financial companies should build trust of AI with their customers – is this harder to do than for a major bank with a loyal existing customer base ?
As more and more critical AI systems come into our lives , organisations of all shapes and sizes will have an increas-
FEBRUARY 2019