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Nubank The only South American fintech startup in the top 10 , Nubank is headquartered in San Paolo , Brazil and functions as a tech-driven alternative to traditional financial service providers . Founded in 2013 , Nubank ’ s primary product offering is a zero-interest credit card , as well as a digital bank account and , as of December , a debit function on its card . The company is currently aiming to reach 120mn customers in 2019 , particularly in demographics without access to banking services and credit cards . Nubank achieved unicorn status in March 2018 and is currently valued at $ 4bn . www . nubank . com . br