ASIA
95 its digital savvy customers . “ There was a lot of transformation in the backend because we didn ’ t need anyone to do the processing anymore , but we did need to factor in regulatory checks . However , we are now looking to change our back-end system as well , for a system more flexible and cheaper to implement a new product ,” states Lelyon .
Reducing its dependence on legacy systems and bringing a complete omnichannel experience to the table , AXA has sought to fully empower its customers . By taking an in-depth look at its distribution models , it has overhauled a number of its processes , leveraging new technologies along the way .
“ With our life insurance , our agents make up more than two thirds of the business . We also sell insurance to the post offices , for example , as well as financial advisors ( FA ). We are also exploring the increased value of APIs through an Insurance as a Service proposition . We can do much more on the General Insurance side , selling direct to the customer through the
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