FinTech Magazine February 2020 | Page 15

CLICK TO WATCH : ‘ TWINING WHEN PARKING AND NEVER PAYING TOO MUCH AGAIN ’ 15 as store reward points , all through Twint . Loyalty schemes are a key part of Swiss commercial culture and Twint has ensured that this is as deeply integrated into the app as it is culturally . Kilb notes that one particularly popular loyalty card is the “ Coop Supercard ” from Coop Group , one of the leading retail companies in Switzerland . “ This deep integration allows everything to work from one single platform ,” explains Kilb , “ and that ’ s just perfect .” Kilb ’ s responsibility is to ensure that this service is upscaled seamlessly and
professionally . “ We have a continuous improvement program ,” he explains . “ We constantly review our processes to be sure that we are operating in the most efficient and intelligent manner possible . We have also been using a cloud solution from Swisscom for all of our IT .”
In addition to e-commerce and physical point of sale , Twint also harnesses QR technology , whether it ’ s for users to pay for one of Switzerland ’ s 100,000 parking spaces , or to pay for a selection of vegetables from a self pay stand outside a farm . This simple
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