the most tailored experience for each bank ’ s customers . To assist with creating this bespoke service , Twint is partnered with Swisscom , which Kilb describes as “ the centrepiece of Twint ’ s value chain ” as it not only customises Twint ’ s services to suit issuer banks , but is an outsourcing partner for its data centre . Kilb goes on : “ Next to Swisscom , the company Datatrans AG is one of the major PSPs in Switzerland and is a key partner for us at Twint . As Twint also operates as an acquirer for some of the largest merchants in Switzerland such as Coop Group , Datatrans is a proven and essential partner in processing our transactions .”
As the payment app continues to accelerate growth , Kilb shares that it is Twint ’ s clear aim to reach 4 million customers by the end of 2021 . Twint has recently brought on new major merchants such as Swiss Rail SBB , that will help the payment provider continue its high standard of professionalism , as well as reaching its midterm goal of conducting 500 million transactions each year . “ We want to position Twint as the preferred means of payment for all people in Switzerland . At the same time we want to expand on international cooperation via the EMPSA ( European Mobile Payment Association ), enabling our customers to start twinting not only in Switzerland but across Europe and beyond .”
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