THE CUSTOMER-FIRST GENERATION
FINTECH
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52 employment , and the highest consumer adoption rate in the West , they are off to a fantastic start . The roaring success of UK fintech can be chalked up to three key factors that provide valuable lessons for other businesses looking to replicate their growth .
THE CUSTOMER-FIRST GENERATION
As millennials become the largest generation in terms of both the makeup of the workforce and the weight of their consumer value — by 2020 close to half of the global workforce
will be millennials — the expectations for how services like banking should function has changed dramatically . Coming of age in the digital era and entering adulthood alongside the dawn of the smartphone , this group has come to expect instant access to information and a slick digital experience . While nobody of any age enjoyed filling out paper forms , tedious queuing or trudging to a distant bank branch in the rain , digital natives simply won ’ t abide by it . Likewise , as Generation Z is now entering
FEBRUARY 2020