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As the neobank arm of Emirates NBD , the UAE ’ s leading bank , Liv has rapidly gained momentum as the region ’ s challenger of choice . As well as offering the functionality and ease of use common to its European contemporaries , Liv ’ s app features an intelligent chatbot that can intuitively provide information and advice about a customer ’ s bank activity , the ability to send money via social media , and an array of promotions and exclusive offers for local events that seek to personalise the banking experience .

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