CLICK TO WATCH : ‘ BRD . THE FUTURE IS YOU ’ 85
Both Boldescu and Eric Ruiz , Chief Information Officer at BRD , believes in the importance of embracing change amidst a major shift in culture . “ We were one of the first banks to launch a mobile banking app over a decade ago . It ’ s great to look back on and we ’ re proud that we have brought our contribution ,” says Boldescu . “ The entire banking industry is an open and highly dynamic environment and in order to meet these challenges , it requires a change in culture . Sometimes you need to overhaul the business in order to change your perception and the way
you make decisions . This led to the creation of the Digital Hub .”
BRD ’ s Digital Hub has been developed to allow for better interaction with customers and is a key part of its strategy to cover several channels and better meet individual customer demands . “ Over the past year , the market has shifted in a unique way ,” explains Boldescu . “ Although change is great , we can ’ t afford to leave people behind . We have to ensure we migrate the older generation smoothly and make the transition as easy as possible .” With the Romanian market experiencing
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