high levels of growth over the past few years , BRD has established a more seamless , omnichannel approach in a bid to improve its user experience . “ We still have customers that like to come into a branch to do their banking but in Romania , digital is becoming increasingly prominent ,” says Ruiz . “ There ’ s substantial competition and some of our competitors might have great ideas so we can ’ t stand still .” Due to the acceleration of digitalisation in the banking industry , Ruiz adds Agile software development ( Agile ) has become a key

EXECUTIVE PROFILE

Boldescu has over 20 years ’ experience in the telecom and banking industries , in areas including : customer service , product management , business management and digital transformation . He is passionate about people using technology , innovation , enterprise transformation and software delivery models . Recently , he has focused on digital strategy and transformation ; currently he oversees the execution of a digital agenda , retail and corporate , with the support of a Digital Hub . The most important product built here is an omnichannel platform , which is going to manage the access to the bank ’ s services for more than two million customers .

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