FinTech Magazine February 2020 | Page 96

FICO

How FICO ’ s innovative decisioning technology is driving financial services ’ digital transformation

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A ccording to market surveys , close to 90 % of businesses in financial-intensive industries – banking , insurance , credit cards , payments , etc . – see digital disruption as a looming threat . Conversely , and with somewhat staggering disparity , only a fraction of those companies – for example , just 3 % of banks – consider their organisations to be ‘ extremely ’ disruption proof . The first statistic should come as little surprise - the ongoing proliferation of innovative digital technologies is , after all , seeing every industry worldwide facing its own transformation . The second should cause more concern for those operating in the global financial services sector .

The breadth of the challenge that the sector faces from digitally disruptive technologies was set out in a research paper created by Arizent , a B2B business information firm ; the paper was sponsored by FICO , a leading analytics organisation that uses advanced analytics and optimisation to improve business decision making and drive growth , profitability and customer engagement . The purpose
FEBRUARY 2020