Mike Palmer illustrates how digital transformation is powering TAB Bank to make major contributions to the financial well-being of its customers

T ransporting vital goods to consumers and connecting businesses that are sometimes thousands of miles apart , trucking is the lifeblood of the United States . For those who have never driven a semi-truck and trailer , the industry evokes iconic images of impressive chrome-tipped cabs , and of hardworking men and women glued from dusk till dawn to the painted lines of the nation ’ s highways . But the day-to-day reality is , of course , more nuanced ; it is an industry brimming with unique financial complexity . How do truckers , forever on the move , receive their hard-earned paycheques ? How do they access funds to fuel their trucks or acquire loans to buy their semi-trucks and trailers in the first place ? And more importantly , how do they find a bank that understands them and their distinct needs ?