team environment , having everyone engaged in our products and services , and having everyone engaged in our core values : customer-centricity , innovation , collaboration .”

Having people “ on the ground ” with insight into regional dynamics and user behaviour is key , says Whittfield . “ If I were sitting in Dubai , I wouldn ’ t necessarily get a sense of what ’ s happening in Africa . I wouldn ’ t be able to comment , so we have to have that sense of engagement and collaboration , no matter what , and that ’ s why we really do create teams that are purposely located everywhere .”

Through this international network , Mondia serves some of the world ’ s biggest telecoms operators , including O2 , Etisalat , Orange , Telefonica , and Vodafone alongside a host of other B2B customers . Mondia ’ s products and services empower these operators to engage their users through digital experiences , but its ambitions go far beyond that . Whittfield and the executive team firmly believe in extending

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EXECUTIVE PROFILE :

Company : Mondia Group

Brad Whittfield joined Mondia in 2019 as Group CFO and Executive Board Member . He has nearly two decades of international finance experience , with specialisms in rapid growth , funding and IPOs . He spent 10 years in Mergers and Acquisitions at the Big 4 consultancies based in London and the Middle East , and was recently recognised as an industry leader , voted a Top 10 CFO of 2020 from Industry Era , and winning acclaim as Best Emerging Global Finance Leader 2020 by Acquisition International . fintechmagazine . com