digital commerce . Our transaction volumes are more than doubling every year – which is extremely exciting .”
Mondia ’ s direct carrier billing also expands beyond the walled garden of its own services , extending to Spotify , Deezer and other market-leading streaming and download services . The possibilities are endless ; users in the future can pay for physical goods through Mondia Pay ; they might visit a restaurant , enjoy their meal , and at the end of the evening charge the whole thing to their phone bill . For many , it has unlocked access to the global ecommerce market , says Whittfield , and “ from a user ’ s perspective , it ’ s a very simple experience and journey ”.
Cultural perceptions also play a vital role in advancing Mondia Pay across the territory , an insight gleaned only thanks to Mondia ’ s emphasis on regional teams and localised , tailored services . “ As telcos are heavily regulated , direct carrier billing is rightly perceived to be an extremely safe way of payment ,” Whittfield says . “ Particularly in the Middle East and Africa region , where security and safety is such an important part of the perception of paying online ”
135 fintechmagazine . com