137

Mondia invested heavily into its data strategy over a number of years and the company is “ really starting to feel that benefit ”.

“ When you have this data-first mind-set , you make much quicker and much better decisions . For me , it is less about the actual technology and more about the effective use of that technology and ability to collect , extract and interpret meaningful data .” says Whittfield . “ The tech busi-nesses that didn ’ t acknowledge the importance of data five years ago are now scrambling and are at a real competitive disadvantage .”

fintechmagazine . com