FinTech Magazine February 2021 | Page 15

FLEXSHOPPER : FLEXIBLE PAYMENT SOLUTIONS

Kelly Arduz , Vice President of Marketing , FlexShopper explores the firm ’ s exciting new lending product launched in partnership with TAB bank
FlexShopper offers alternative payment solutions for non-prime consumers , allowing them greater freedom to shop the branded goods they need and desire , from appliances and consumer electronics to furniture and auto tires .
Already a leader in lease-to-own , the firm is expanding its offering through a partnership with TAB bank , and the subsequent launch of a new lending product called FlexLending . The solution bestows a broader spectrum of US consumers with greater choice in how to finance their purchases , and helps retailers increase their sales with this core consumer base .
“ We ’ re really excited to be able to serve more consumers and partner with new retailers as a result of this collaboration ,” says Kelly Arduz , Vice President of Marketing at FlexShopper . “ We ’ ve had significant success in the lease-to-own space and sought to broaden our verticals beyond just durable goods , which in turn enables us to serve more consumers and partner with more retailers . TAB bank has expertise in originating consumer loans , and FlexShopper specializes in marketing non-prime payment solutions to consumers and retailers .”
FlexShopper is moving to meet market demand and adapt to best serve consumers , allowing them to shop how and where they choose . “ Point of sale finance with retailers has been a growing industry ,” Arduz says . “ And through our partnership with TAB , we ’ ve taken advantage of a significant opportunity in the Buy Now , Pay Later ( BNPL ) space that ultimately benefits all parties .”
FlexShopper ’ s partnership with TAB bank is “ a synergy of expertise ,” Arduz says , a symbiotic relationship combining the incisive capabilities of both organisations .
“ We ’ re coupling our abilities ,” Arduz continues . “ We can now solicit additional retailers and expand into states where installment loans are preferred over lease-to-own , and a customer who previously signed a lease for tires with FlexShopper can now get their car serviced or repaired through installment loans with our new product FlexLending , thanks to our partnership with TAB .”