VENTURE CAPITAL
54 on CIG Capital , pg . 10 to 23 ). Time , particularly for startups , can be as valuable as money in the investment cycle , and VC recognition of this has made it emblematic of a fundamental culture shift . Steve MacDonald , angel investor and founder of MacDonald Ventures , states that this is an approach he has always championed , “ For years VCs have preached about taking ‘ smart ’ money . Well , if we aren ’ t actively sharing our knowledge how can that money be ‘ smart ?’” While bearing in mind that the density and frequency of advice will need to be measured against the company ’ s executive experience level , the benefits of investor counsel can manifest itself in many ways :
• Instruction on understanding KPIs and OKRs
• Customer introductions
• Discussion around finance options ,
• Guidance on how to structure deals
• Critiquing new products and advising launches
FEBRUARY 2021