“ We ’ re on a mission to help millions of Americans achieve financial wellness ,” says the company website . Favouring simplicity , empathy and wellness in its approach , Albert is combatting the financial straits of life than can make an unexpected $ 400 charge land 47 % of Americans in trouble .

The app allows users to automate their finances with the assistance of a human team of experts ( called the Geniuses ). A strong example of tech that embodies its core operating philosophy , Albert also partners with some of the world ’ s largest financial institutions to ensure quality , security and encryption .

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YINON RAVID