FinTech Magazine February 2021 | Page 84

MSU
MSU FEDERAL CREDIT UNION
MSU
Federal Credit Union : Inspiring Hope
CLICK TO WATCH | 1:44
84 national banks ( themselves heavily investing in fintech companies and developers ) promote customer loyalty from parent to child .
“ We ’ re trying to compete with that and help consumers understand what we offer them and how we can set them up for successful financial futures ,” says Maxim .
Currently under pilot are Keyno , a fraud prevention tool , Pocketnest™ , a financial wellness dashboard , and ChangEd , for paying off student loans early through a transaction round up feature .
“ We have a couple projects in the works that will target people while they ’ re still in school , providing education and other related topics , and how to ensure you have a solid financial footing coming out of school . We want to have offerings that are available to everyone , then also personalize them so they do hit those markets .”
Maxim started in this role at MSUFCU in January 2020 , after 12 years on the software development team for the credit union and set out reading . He read a book by Eric Ries called The Startup Way , which along
FEBRUARY 2021