The Art of the Nudge Larky turns mobile banking apps into real-time conversions
Gregg Hammerman started Larky based on an epiphany : why shouldn ’ t the organizations we engage with regularly be able to communicate with us at just the right moment ?
He recognized that consumer expectations and behavior have evolved , driven not only by the shift to doing things remotely , but also by the strategies of companies that have mastered the digital space — Spotify , Netflix , Amazon .
These platforms provide added value through features like end-of-year reports , movie recommendations based on your watch history , and “ like ” purchase suggestions , deepening the customer relationship . They sync with your life outside of their platforms .
Larky has taken this idea of blending into a user ’ s everyday life and run with it . Their functionality easily integrates with mobile banking apps to engage with users at different touch points throughout their day . Using lock screen notifications , Larky can guide people to offers , promotions , local events , and information relevant to their unique needs in that moment .
MSU Federal Credit Union identified a powerful way to use
Larky ’ s technology to engage with their members :
“ We have a loyalty program where we work with local merchants who will give you a discount if you use a MSUFCU debit / credit card . Larky helps us remind people to take advantage of those .” — Ben Maxim , Assistant VP of Digital Strategy & Innovation , MSUFCU
People have a lot of options when it comes to banking , and it ’ s hard to stand out . Larky works with a diverse selection of community financial institutions to help them showcase the unique services they provide . Maxim recognizes the potential for their partnership to expand and innovate , helping them stand apart from the competition :
“ Beyond the geolocation and personalization , we ’ re working with Larky to figure out credit card fraud detection and prevention . Future possibilities are out there . They have an established product , which is great , but what else can we do with them ? For one , we ’ re looking into gamification of different interactions within our digital accounts . Larky is fully open to that , and I look forward to where we might go .”