looking at how we can improve efficiencies through automation or custom AI solutions from the front line all the way to the back office . We ’ re also really trying to improve our digital presence .”
The credit union is keenly aware that almost a third of its members live too far away to make regular in-person visits to a branch , notwithstanding another pandemic lockdown or other unforeseen event .
“ People have adapted to interacting with us digitally , and they don ’ t come through the traditional channels with the same frequency as previously . We don ’ t see as many in the branch every Friday to deposit their paychecks , because they do it with eDeposit ; we don ’ t have as many people calling in to check balances because they do that on the mobile app , and they can get text message alerts ,” said Maxim .
This is the bedrock from which MSUFCU hopes to accelerate using The Lab . And that initiative has proven a testing ground not only for technologies but also for partnerships , such as with the fraud prevention tool Keyno .
Maxim explains , “ They ’ ve been working on a product for a couple of years
91 fintechmagazine . com