FinTech Magazine - February 2022 | Page 154

Entrepreneur Richard King explains how Ticker is disrupting insurtech with its use of connected data and sophisticated pricing
TICKER
Entrepreneur Richard King explains how Ticker is disrupting insurtech with its use of connected data and sophisticated pricing

Disruptive insurtech , Ticker is accelerating change with connected motor insurance that targets niche markets .

Founder and CEO , Richard King is looking to deliver a high growth strategy and hit + US $ 100mn Gross Written Premium ( GWP ) by the end of 2022 .
As an insurtech , Ticker is taking connected motor insurance to a much wider market , using the latest telematics technology and pricing methods . They are targeting markets from low-mileage drivers to the over 70s and anyone with a driving conviction , who may find it hard to get traditional insurance .
It already looks like Ticker is in the fast lane when it comes to financial backers . England footballer and presenter Gary Lineker and entrepreneur Theo Paphitis , known for his appearances on TV ’ s Dragons ’ Den , are just two famous faces who have become seed investors and brand ambassadors .
“ The key to Ticker ’ s success is winning in niches ,” said King , who already has two startups under his belt . “ Ticker is a digitalfirst motor insurtech but , at heart , we ’ re a data company .
“ This year , we plan to launch an electric vehicle product and a proposition for drivers new to the UK , who are often treated as brand-new drivers even with a long driving history .
152 February 2022