“ WE HAD A GOOD PHYSICAL BUSINESS MODEL , GOOD BRANCHES , BUT WE WERE REALLY LAGGING BEHIND ON BOTH TECHNOLOGY AND DIGITAL PERFORMANCE ”
BEN SAMPSON , MBA DIRECTOR OF BUSINESS TRANSFORMATION , YBS
business ’ focus is on being purposeful and finding innovative solutions .
People underestimate what YBS can do This incisiveness and clarity of focus , coupled with the fact that YBS is “ just a building society ”, often leads to people underestimating their scale or level of expertise . Morris says : “ I think the YBS of today is far more capable than people realise . It ' s very interesting when you go out into the market and people say , ‘ oh you ' re a building society , do you know X ’ or ‘ do you know Y ’? Of course we know it , we ' re really very good . It ' s just we ' re very , very focused .”
This clarity of focus is clearly winning : in H1 2022 , YBS outperformed some of the UK ’ s traditional ‘ big six ’ banks in terms of
36 February 2023