£ with
££
“ WITH A LOW MARKET
EMBEDDED FINANCE
“ WITH A LOW MARKET PENETRATION OF 15 % IN B2C TRANSACTIONS AND 3 % IN B2B , WE PREDICT EXPONENTIAL GROWTH IN THE EMBEDDED PAYMENTS SECTOR ”
She says that embedded payments will take over B2B software platforms , as they look to diversify their revenue streams and improve customer retention . “ With a low market penetration of 15 % in B2C transactions and 3 % in B2B , we predict exponential growth in the embedded payments sector unlocking the real embedded finance opportunity .”
Hyett believes that with the current push and pull between improving conversion rates and reducing fraud , strong customer authentication ( SCA ) will grow beyond Europe into North America . “ With 3-D Secure proving popular with merchants in Europe , as it has helped to reduce interchange fees and shift fraud liability to the acquiring bank , we can expect it to further proliferate across the pond . We ’ ve seen this happen
NIKHITA HYETT EU MD , BLUESNAP
embedded smart chips and PIN authentication in the past and expect history to repeat itself . However , for it to flourish in 2023 , enablers such as EMVCo must show that false declines don ’ t rise in parallel .”
Bringing regulated financial services to customers Embedded finance has played a key role in bringing innovative financial services to mainstream consumers . James Simcox , Chief Product Officer , Equals Money , points out that the services it provides are wide and varied - and the use cases will continue to grow as new technologies and opportunities present themselves . He says ,