Intuit has introduced Intuit Assist , an AI-powered solution that aims to streamline financial operations for small businesses through its proprietary GenOS technology .

The platform addresses a critical challenge faced by small business owners who typically juggle multiple digital solutions for their financial management needs .

The system ’ s core functionality transforms everyday business communications into actionable financial documents – converting emails into estimates and handwritten notes into professional invoices .

This automation significantly reduces the time spent on manual administrative tasks , allowing business owners to focus on growth and customer service .

Key innovations include AI-generated payment reminders that have demonstrated notable results , with businesses getting paid 45 % faster and transactions being 10 % more likely to be paid in full and on time .

The platform integrates seamlessly across Intuit ’ s ecosystem , including

QuickBooks , TurboTax , Credit Karma and Mailchimp , providing a comprehensive financial management solution .

Dave Talach , Senior Vice President of Product at Intuit QuickBooks , emphasises how the platform empowers businesses to operate as if they had a substantial support team .

The solution also includes access to AI-powered human experts for personalised guidance , while maintaining a focus on data privacy and security through responsible AI principles .

Early adopters like Kim Cross of Zhi Bath & Body report significant improvements in workflow efficiency , highlighting the platform ’ s practical impact on daily business operations .

INTUIT INC .

HEADQUARTERS : MOUNTAIN VIEW , US NUMBER OF EMPLOYEES : 17,3000 + REVENUE : US $ 14.37BN ( FISCAL YEAR 2023 ) NUMBER OF COUNTRIES : 20 +

24 February 2025