Its proprietary risk assessment model goes beyond traditional credit scores , incorporating factors such as education , career trajectory and income potential to provide more nuanced lending decisions . This approach has particularly resonated with young professionals who might be overlooked by traditional banking metrics despite strong future earning potential .
SoFi ’ s business model has proven resilient through various market cycles , including the COVID-19 pandemic .
The company has successfully diversified its revenue streams across lending , technology platform services ( through Galileo ) and financial services products .
This diversification has helped reduce its dependence on any single product line whilst creating multiple growth opportunities .
Today , SoFi stands as a leading fintech company offering a comprehensive suite of financial products and services , including current and savings accounts , investment options , insurance products and lending solutions .
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