TOP 10 – KNOW YOUR CUSTOMER PLATFORMS
Tommy Nicholas, CEO, Alloy
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Alloy Credit underwriting overview
ALLOY
Founded: 2015
CEO: Tommy Nicholas HQ: New York
Alloy is an identity decisioning and data orchestration platform that can sit in front of an insurer’ s onboarding and fraud stack. It brings together multiple data sources into a single workflow so teams can tune verification, AML checks and risk decisions to balance conversion with fraud loss. For digital insurers and embedded insurance partners, Alloy’ s approach is useful when distribution is fragmented across channels and geographies: you can adapt checks by product, risk tier or customer segment without rebuilding the entire flow. It also supports ongoing monitoring, which is increasingly important for claims fraud, account takeover and synthetic identities that mature over time rather than at the point of sale. The insurtech upside is speed to experiment: insurers can A B test data sources, step-up verification and manual review thresholds to reduce friction while protecting loss ratios. That is particularly valuable for high-velocity products like travel, gadget and pay-as-you-go cover.
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