T ransformation . It ’ s a word that has become synonymous with the financial services industry in recent years . The influence of new technology has shaken up the fintech world and encouraged companies worldwide to seek fresh ways to differentiate their offerings and stand out from rivals .

As one of the leading insurers globally , AXA is used to embracing change . A major force in the Gulf Cooperation Council ( GCC ), having been in the region for over 68 years , AXA in the Gulf covers the UAE , Oman , Bahrain and Qatar markets . AXA ’ s strategic ambition is to be a true partner to its customers throughout every stage of their life journey and empower them to live better lives . Siddhaarth Iyer , Head of Digital , and Yannick Janssen , Head of Technology and Innovation , are both key components of AXA Gulf ’ s digital journey and believe in operating with a collaborative approach . “ People from every line of our business come together to voice their opinions of the digital path we should

JANUARY 2020

FinTech Magazine January 2020 | Page 14

AXA Gulf ’ s Siddhaarth Iyer , Head of Digital , and Yannick Janssen , Head of Technology and Innovation , discuss their company ’ s digital transformation journey

T ransformation . It ’ s a word that has become synonymous with the financial services industry in recent years . The influence of new technology has shaken up the fintech world and encouraged companies worldwide to seek fresh ways to differentiate their offerings and stand out from rivals .