FinTech Magazine January 2020 | Page 21

Siddhaarth Iyer
that , you need to be available both online and offline . But , it is important to be aware of how all of our audience engages with us and ensure we ’ re there for everyone .”
With a mobile-first approach considered by some in the fintech space as the largest disrupter in the industry ,
Iyer believes that the use of data is even more influential . “ I believe that the way in which data is consumed is going to transform people ’ s approach to systems ,” he explains . “ The biggest disruptor in the market is going to be data and how we use it . It will define our mobile-first approach .” Janssen

Siddhaarth Iyer

EXECUTIVE PROFILE
I am a startup guy turned corporate with broad experience in creating amazing digital journeys for customers across industries like insurance , agriculture , healthcare , government and procurement tech . I have been a digital-tech guy throughout my career , with a keen focus on customer / user experience and business innovation . I hold three approved US innovation patents in the utility and tech space . In my short 12-year career , products built by me have reached and are used by more than three million users across multiple countries . Being from the startup community , I support and mentor many startups in the region , and back in India . I enjoy my evenings and weekends with my wife helping her in the kitchen . My wife and I have a mandatory late night drive everyday where we catch up on what happened through the day . Having built a music e-commerce startup I love to discover latest music trends and keep an eye for new artists . I read and listen to podcasts , learning from others ’ experiences . I follow influencers like Guy Kawasaki , Tony Robbins and Simon Sinek .
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