— Siddhaarth Iyer , Head of Digital , AXA Gulf

23 affirms that extracting more ways to harness data is the key . “ We must look at how to get more data than the customer gives you ,” says Janssen . “ How do you track customer behaviour and provide them with a value-added service that they really want ? It ’ s this behaviour and analysis which is going to make all the difference .”

At the heart of AXA Gulf ’ s transformation drive is its employees , which Iyer refers to as ‘ digital champions ’. Iyer believes their mentality and willingness to embrace change has been a major factor behind his company ’ s success .

“ The way they have embraced digitalisation has been amazing . We call them digital champions because they ’ re the ones who will drive change throughout the organisation ,” he affirms . “ All of our employees are onboard and eager to adapt their way of working to become more efficient . I believe it ’ s important to be challenged from a digital standpoint and I ’ ve seen that cultural shift and drive to embrace technology . It ’ s extremely important to us .”

In a bid to accelerate operations , AXA Gulf believes in forming strategic and sustainable partnerships to assist

www

. fintechmagazine . com