FinTech Magazine January 2020 | Page 45

wonderful ”. So wonderful , in fact , that the company is already in the process of developing a similarly themed solution that will allow users to track the carbon emissions that result from their spending . “ We ’ re seeing an increased focus throughout the sector ,” Harper said , “ and the banks that we have dialogue with fully understand the importance of widening that focus from just managing your money to understanding the broader context and how you can use your financial services and technology for good .”
Of course , allowing users to take greater control of every aspect of their financial services is a fundamental part of the personalisation that both fintechs and incumbents are driving for . During Money20 / 20 , it was apparent that customer-centricity will continue to be a fundamental focus for the sector , with many speakers not only detailing the latest innovations in this area , but also highlighting how they are using customer interaction and data to help shape future developments . More broadly , the ongoing rise of mobile banking and connectivity , digital communication channels and
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