FinTech Magazine - January 2022 | Page 33

“ Fintechs who can achieve extreme advantages on both dimensions simultaneously will be the winners over the next few decades ”
MISSION LANE

“ Fintechs who can achieve extreme advantages on both dimensions simultaneously will be the winners over the next few decades ”

SHANE HOLDAWAY CEO , MISSION LANE
roll out more services specifically tailored to our customer segment .
Our first product was a credit card , which customers like because of its flexibility , ubiquity , and credit-building potential . Many of the customers we serve are not just looking for a second chance ; they haven ’ t even been given a first chance . We aim to put them on a path toward financial empowerment by offering them transparent and reasonably priced credit and other financial products without hidden fees or confusing terms .
Another area we care about a lot is financial education . The foundation of financial education is helping consumers who are new to credit understand how the system can work for them instead of against them . But even with more established consumers , keeping up with the rapidly changing world of financial products and services can be a dizzying endeavour ! How does a customer differentiate and find what works best for them among all the new options coming available each year ? We have developed our own content to help customers at different stages in their learning curve , and we are also partnering with our users to help them share their stories and hard-won advice with others in our community . This is all in the name of helping customers figure out what to do next in their financial journey . fintechmagazine . com 33