Using technology to reach a large audience In the 37 years since Christian started playing computer games , technology has of course changed a lot . IT has definitely become more normal , more commonplace .
" You don ' t have to be a computer scientist to build a web shop today . We are in the digital age . It has never been easier to reach an audience that is geographically and demographically larger than ever before ," Christian explains . " It has also never been easier to build new businesses that could , in principle , have anyone with internet access as a customer . Services like payment systems , web shops , warehouses or delivery services are easily available online . Even advertising works via search engines or social channels . All these elements can be used to set up a new business relatively quickly and without much prior knowledge or technical know-how .”
However , the situation is different for established companies , which were often founded in the last century . This is because they already have successful processes – and an existing IT environment .
“ … Good leaders therefore also give pointers on where their team members can improve . And some employees may not even know what their strengths are yet ”
50 January 2022