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Like many in business , he ’ s inspired by the late Apple boss Steve Jobs . And though mortgages may seem far removed from the gloss and glamour of the world ’ s most idolised company , Bressler claims there are still parallels . When a homebuyer is looking around houses and neighbourhoods , they know what they want . It might be a large yard or a master bedroom . But when it comes to mortgages , they very rarely understand the choice available to them . They know they want a mortgage , but that ’ s about as far as it goes . This is one of the defining characteristics of the broker market that help explain why UWM is so squarely and unwaveringly behind it – brokers can provide a personal service and guide applicants through the process .
When Steve Jobs delivered that nowiconic presentation from Apple ’ s Cupertino headquarters back in 2007 , most consumers –
like mortgage applicants today – didn ’ t truly understand what they wanted . They knew they needed an upgrade on the early iPod , a better mobile phone , a new way of accessing the internet . But when Jobs announced that , in the iPhone , Apple had incorporated all three into a single device , thus overhauling the smartphone market forever , there were whoops and hollers from the assembled masses . Consumers didn ’ t know what they wanted , they didn ’ t know what options were available to them – but like the visionary he was , Jobs still managed to give them what they needed . For an applicant , that is also the key ingredient in a broker-lender relationship .
Recognising the importance of personal development Bressler says he subscribes very heavily to a build-over-buy approach – perhaps
108 January 2023