TECHNOLOGY
Fintech investing platforms have made it easier than ever for consumers to invest in shares from their smartphone , breaking down barriers to entry and helping to democratise wealth management . Banks have been particularly instrumental , bringing investment tools and managed funds to a larger customer base than ever – one that is frequently curious about investing but lacks the confidence to jump in at the deep end .
Incumbents bring investment to their large bases According to James Hewitson , Head of Wealth and Investing at HSBC UK , banks have been successful in attracting new retail investors because they have focused in equal measure on simplifying both the digital journey and the product mix .
“ Presenting stocks in a really simple , accessible way has been a key pillar of our strategy when it comes to democratising wealth ”
JAMES HEWITSON HEAD OF WEALTH AND INVESTING , HSBC UK
“ Presenting stocks in a really simple , accessible way has been a key pillar of our strategy when it comes to democratising wealth ,” Hewitson says . “ However , it is just one example of a range of solutions we ’ ve designed to combat barriers people face when beginning their investment journey .
“ One of the biggest drivers of growth in our novice investor base has been our investment into digital , creating a journey that ’ s accessible on-the-go directly through the mobile app . In December 2021 , we launched ‘ Funds on Mobile ’, and we are now