TOP 10
10
DOWNLOADS : 11.9MN
The race for 10th place was a tight one , with just 50,000 downloads separating Colombian digital bank Nequi and its closest competitor .
Nequi demonstrates a common trend within the South American banking sector : incumbent banking institutions launching completely new , all-digital brands . This offering from Bancolombia was founded in 2016 but has shot to prominence in a relatively short time , accumulating over 11mn downloads in the last year alone .
It has definitely earned its place in our top 10 .
09
DOWNLOADS : 12.8MN
Describing itself as “ the complete bank ” offering free digital accounts , PagBank – from payment company PagSeguro – has established itself as one of Brazil ’ s most popular banking apps . In fact , nearly 13mn users downloaded PagBank in the last year – an impressive feat for such a competitive banking landscape . PagBank , which is one of six Brazilian apps in our top 10 , offers all the usual features you ’ d expect from a bank including money transfers , credit and debit cards , mobile top-up , insurance and investments .
126 January 2023