Santander UK ’ s CTO , Jas Narang , outlines the bank ’ s innovative strategy to fulfil better customer experiences
Creating a better customer experience , generating a healthy , workplace culture , and ensuring all talent is gainfully used are challenges that can make or break a business these days .
Alongside this is the drive to take businesses – especially banks – entirely online . Branches are closing at a rate of knots , while customers are facing the prospect of their troubleshooting being carried out by increasingly sophisticated , AI-driven chatbots . Although theoretically streamlined , it cuts out the human touch – an element essential to any business that wants to garner loyalty within its customer base .
It is these elements and more that have fallen in the job jar of Santander UK ’ s CTO and Head of Operations , Jas Narang . A veteran of the bank with 25 years ’ experience , the former engineer is a passionate advocate of healthy workplace culture and the needs of the customer . Narang is also a brilliant strategist who has led extraordinary changes within Santander UK ’ s digital journey . It is these changes that are leading the bank towards a unique , hybrid challenger definition that considers all the needs of its customers and staff .
80 January 2023