BRD
Executive Director for Digital Transformation , Maja Mikic , on BRD ’ s implementation of digitisation and how it is improving overall customer experiences
The banking industry has witnessed steady growth since its inception and in the evolution of its banking practices over the years . Before the introduction of technology , individuals had to endure lengthy queues at banks to access their funds or fill in multiple documents by hand , whereas today , the convenience of payment cards and online banking services enables a huge range of seamless transactions .
The ongoing advancement of technology has brought about a number of significant transformations in banking methods . Over the past decade , the banking sector has undergone some major changes , primarily driven by the effects of digitisation . The digital revolution has not only reshaped how customers engage with their banks but has also redefined the operational landscape of financial institutions .
Digital transformation is a top priority for some banks , as it can make banking processes easier and more convenient for customers , leading to an overall higher customer satisfaction . BRD , a Romanianbased bank founded in 1923 , is one such institute that is focused on digital transformation for that reason .
“ The ultimate vision for BRD is definitely to operate as a customer-centric , universal operational model ,” says Maja Mikic , Executive Director for Digital Transformation . “ And top offers a rich span of top quality financial services to justify the symbol of Société Générale because this is how it
134 January 2024