Staying competitive in the digital landscape Staying competitive and relevant in a digital world is tough . In keeping with its customer-centricity , BRD began by soliciting feedback from customers and employees to identify their most pressing needs and priorities . Entering a “ tunnel ” of focused work to catch up and make the necessary changes , BRD has emerged and realigned its approach , constructing a roadmap , proposing innovative ideas , and leveraging its newfound credibility and legitimacy to stay relevant and competitive .
“ The catch-up phase is behind us ,” Mikic concludes . “ We are now in the market and heading towards the top . We now have to start offering things that are even more meaningful , that confirm and justify the loyalty that our two million customers , and hopefully many more to come , are giving to BRD .” fintechmagazine . com 145