JULIUS BAER
“ But being able to rapidly prototype and test with clients and getting real user feedback , I think that ’ s something that we ’ ve been very conscious of in terms of how we actually rolled out our sandbox itself .”
He continues : “ It ’ s scary as well , right ? When you go to pre-scale , even though you validated something in a proof-ofconcept with 20 or 30 users , when it goes out to 150 or 200 users you might get completely different results . That ’ s normal in a sense , because when you look at your first handful of users , typically it ’ s always the early adopters . They ’ re already really excited about it . Now you ’ re going to move into the early minority of users , and trying to get them across the line I think is the biggest challenge .
“ While it ’ s exciting that we ’ re going there , we are also prepared that , in 12 months from now when we launch our first pre-scale solution , we might actually say ‘ we need to kill this ’ because people didn ’ t really want to use it . We weren ’ t able to get critical mass , we weren ’ t able to get 18 % of the total addressable user base to actually use it . That ’ s going to be a huge learning curve , but that being said it would still have saved us a lot of money compared to going into full enterprisescale production .”
As a long-standing strategic technology and innovation partner to Bank Julius Baer , Zühlke supports the Innovation Lab in co-creating to bring sustainable innovation to market success . By collaborating with ecosystem partners like Zühlke , the bank can now unlock complementary expertise and unique strengths to co-develop nextgeneration innovations , swiftly test for proofs of concepts and then scale up for market launch . fintechmagazine . com 173