DIGITAL BANKING reasury is the unsung hero responsible for ing sure the business has enough money ”
RIA KE
CHIEF PRODUCT OFFICER , GTREASURY
T
he world of corporate treasury has undergone a significant transformation . As businesses face increasingly complex financial challenges , banks and financial technology companies are stepping up to provide innovative solutions which streamline operations , enhance visibility , and improve decision-making for treasury departments .
Traditionally , corporate treasurers focused primarily on cash management and liquidity . However , their responsibilities have expanded considerably in recent years . Today , treasurers are expected to play a more strategic role , contributing to business planning and risk management while serving as valuable resources to CFOs and other C-suite executives .
Victoria Blake , Chief Product Officer of treasury management platform GTreasury , says : “ Treasury is the unsung hero responsible for making sure the business has enough money – cash – to run the business operations as needed and required .
“ It ’ s very responsive to the agile and changing strategies of the business . It ’ s sitting on the top of the purse and making sure the liquidity that ’ s needed is where it ’ s needed , when it ’ s needed .” This evolution has created new demands for technology and services .
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