GREG HOLMES
TECH & AI
“When organisations go and push things into the cloud without rethinking how they ’ re running them ... that ’ s when you see inefficiencies ”
GREG HOLMES
TITLE : AREA VP OF SOLUTIONS
COMPANY : APPTIO , AN IBM COMPANY
INDUSTRY : FINOPS LOCATION : UK
Greg emphasises that sustainability considerations increasingly influence technology decisions : “ Some CIOs have decided that certain workloads , while providing business value , have such great sustainability costs that they ’ re not feasible .
“ We ’ re seeing considerations beyond just carbon – water resources and other sustainable resources that businesses find they could be squandering .”
The environmental aspect helps engage staff differently than pure cost savings .
“ In a big bank , your engineers might not care that much about it costing the bank more money ,” Greg notes , “ but when you tell them this is going to save the environment by a certain amount and make your bank a protector of the environment and not a destroyer of the environment , that changes their minds .”
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