TECH & AI
When users make shopping-related queries, ChatGPT presents products ordered by relevance. OpenAI states that Instant Checkout availability does not influence product ranking in search results, with product results remaining organic and unsponsored, ranked purely on relevance to the user.
“ By co-developing the Agentic Commerce Protocol with Stripe, we’ re making it possible for businesses of all sizes to meet people where they are – and for shoppers to complete purchases seamlessly in conversation”, says Fidji Simo, OpenAI’ s CEO of Applications.
Once a user finalises a purchase, ChatGPT uses the protocol to send order details to the merchant’ s backend. The merchant can then accept or reject the order, handle payment via their usual provider and arrange fulfilment using their established systems.
HOW POPULAR IS CHATGPT?
ChatGPT has reached 700 million weekly active users, representing 8.6 % of the world’ s population using the platform every week.
OpenAI reported that 92 % of Fortune 500 companies are utilising OpenAI’ s technologies.
PwC became both the biggest client and first official reseller of ChatGPT for enterprises, with over 100,000 PwC staff across the US and UK using the tool as of 2024.
“By co-developing the Agentic Commerce Protocol with Stripe, we’ re making it possible for businesses of all sizes to meet people where they are”
Fidji Simo, CEO of Applications, OpenAI
Institutions deploy conversational AI The adoption of chatbots extends beyond commerce into broader financial services applications. Financial institutions are implementing AI assistants for customer support, fraud detection and personalised financial advice. Meta has integrated its AI assistant across WhatsApp, Messenger and Instagram, reaching billions of users through infrastructure that forms part of their daily routines.
The system handles video restyling, image generation and hands-free communication. Microsoft has integrated OpenAI’ s GPT-4 model directly into Microsoft Copilot 365 applications including Word, Excel and Teams.
Google Cloud’ s Maxim Afanasyev highlighted at FinTech LIVE Singapore that financial services represents one of the fastest-growing industries for the company.