SAP
MARCUS SCHREINER
FINTECH STRATEGIES
SAP
HEADQUARTERS: GERMANY NUMBER OF EMPLOYEES: 110,000 + NUMBER OF COUNTRIES: 180 +
API-driven commerce transformation The Open Payment Framework addresses a persistent challenge in digital commerce: the operational burden of integrating and maintaining payment systems across multiple channels.
APIs have become the backbone of modern payment infrastructure, with research indicating that 60 % of revenue generated by ecommerce portals is now processed through APIs.
The shift towards API-based integrations reflects broader changes in how financial services connect with retail platforms, moving away from custom development work that previously required months of technical resources. For Freedom Furniture, the implementation supports broader omnichannel strategies by reducing technical complexity throughout the payments lifecycle.
MARCUS SCHREINER
TITLE: GLOBAL VP OF SAP CUSTOMER EXPERIENCE
COMPANY: SAP INDUSTRY: FINANCIAL SERVICES LOCATION: GERMANY
Marcus Schreiner serves as Global Vice President of SAP Customer Experience – Partner & Ecosystem Strategy, leading SAP Commerce Cloud’ s growth strategy and partner ecosystem development to deliver innovative retail solutions globally.
“ Freedom Furniture is a great example of how retailers can benefit from comprehensive, out-of-the-box integrations between SAP Commerce Cloud and leading technology partners.” comments Marcus Schreiner, Global Vice President SAP Customer Experience – Partner & Ecosystem Strategy.
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