the red packet was released in the region , only to suit Malaysia ’ s local festivals . “ More than that , we also help the Malaysian local merchants use our platform to engage customers through the whole WeChat ecosystem ,” said Sun .
To understand Tencent ’ s commitment to creating a beneficial product to its user base , Sun shared the three questions that the company asks itself when developing a new product . “ What kind of product do we need to provide the customer ? What value can we add to the service we provide to our customers , and what is actual difference we can bring to the market ?”
“ Tencent ’ s strategy is to connect everything . From the beginning we connect people with each other and then create the ecosystem . We want to connect the customer with the services . The key is to understand your customer to enable them to receive real value-added service , which they really want to do on your platform .”
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© TIM GRIFFITH / NBBJ www . fintechmagazine . com